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Each year the team at J.D. Power reveals what mainstream car brands owners find most appealing. This year, you might be surprised at the results.
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For 2020, the results of the Automotive Performance, Execution and Layout (APEAL) study show a real dominance by domestic automakers. They don’t fill up the list, but they definitely own all the spots at the top.
The APEAL study measures an owner’s emotional attachment to their new vehicle and if it delivers on all fronts the customers had hoped for. According to J.D. Power it is as important for manufacturers as quality issues as buying a car is not only a sizeable investment but also an emotional decision. The study measures new owners’ emotional response across 37 defined attributes that range from seats of the pants feel to the feeling they get when they press the accelerator to the luxurious feel of the cabin. These points are aggregated out of 1,000 and are based on responses by 87,282 new owners after 90 days of ownership.
The study was redesigned for 2020 and factors in J.D. Power’s own Initial Quality Study from last month.
Now that the technical bit is out of the way let’s see who are the most appealing mainstream brands according to new owners.
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