General Motors Chief Designer | Interview and Documentary

Chuck Jordan was a GM automobile designer from 1949 to 1992. This interview was recorded in 1997 and is full of General Motors automotive history.

0:00 – Chuck Jordan’s childhood
0:50 – MIT Engineering & Fisher Body Competition
2:00 – Starting at General Motors in 1949
3:53 – Drawing 1933 Chevy’s
4:56 – GM Finding Designers
5:45 – Junior Designer
6:24 – Harley Earl
11:12 – Bill Mitchell
14:58 – Chrysler Story & 1959 Designs
19:26 – Virgil Exner’s Forward Look
21:49 – Spying on the Competition
22:25 – Bill Mitchell Designer and Leader
24:48 – GM Design Studios
26:29 – Bill Mitchell vs Harley Earl
27:49 – 1963 Corvette Stingray
30:53 – Remembering Bill Mitchell
31:55 – Buick Riviera
34:16 – Dave Holls
37:57 – Opel and Europe
42:36 – Back to GM and Irv Rybicki
45:50 – Hard Times and Regulations
48:30 – 1980s
50:00 – Becoming VP of GM Design
54:28 – Cadillac STS & Oldsmobile Aurora
1:00:10 – Advanced Design Studios
1:01:04 – George Barris
1:03:53 – Trucks Tractors Trains
1:05:20 – Impact of the Ford Taurus
1:08:23 – 1990s
1:09:20 – Chevy Caprice
1:10:42 – Pontiac Trans Sport
1:12:46 – Mentors
1:14:08 – Favorite Designs
1:15:05 – Ferrari
1:18:58 – Chuck Jordan’s Design Philosophy
1:21:00 – 1956 Continental Mark II
1:22:09 – Young Designers
1:23:40 – Legacy
1:24:34 – Documentary

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