2023 Toyota Prius Review – First Drive

This is the 2023 Toyota Prius. No, really.

I still can’t quite believe it either, and I spent a whole day driving the thing. Toyota is closing out a busy year with a full redo of

We’re here in sunny Del Mar to drive the fifth generation of the de facto hybrid poster child. Toyota is out here pulling double-duty with the new car: not only is the Prius stylish, more powerful, and better to drive, but it should sit in the dictionary as the definition of a glow-up.

Okay, so we have to start with the styling. The world has had a few weeks to take in this new look, and we talked about it at the LA debut last month, in a video linked in the description. Needless to say, it looks stellar in person. The design is crisp, clean, and confident, something we haven’t been able to say about the Prius since… uh, forever? One of my personal favourite aspects is the rear light cluster, especially with a high-contrast body colour like white. It almost looks as if the wrapper has peeled back to show the taillights. Higher-spec models sit on 19-inch wheels, which look great but do eat into the Prius’ fuel economy figures. Judging by how often people stopped and asked us about the car during our drive, the Prius is going to demand attention wherever it goes.

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